Built by Automotive Experts with Decades of Industry Experience
Founded in 2022 alongside automotive dealers and industry leaders, STELLA was created by a team with decades of dealership and automotive technology experience. Every solution we build is designed to solve real dealership challenges, helping teams deliver exceptional customer experiences while operating more efficiently.
Built with dealers. Built for dealers.
Our Mission
At STELLA, our mission is to empower dealerships with intelligent AI that transforms every customer interaction into an opportunity to build trust, drive loyalty, and grow their business. Built exclusively for automotive retail, our technology helps dealers deliver seamless, personalized experiences while improving efficiency, increasing profitability, and setting a new standard for customer engagement.
Our Story
Founded in 2022 in collaboration with automotive dealers and industry investors, STELLA Automotive AI was built to solve the disconnected and inefficient customer-engagement challenges facing modern dealerships. Since launch, STELLA has rapidly scaled: integrating with major dealer systems, expanding across North America, and earning the trust of dealerships nationwide.
Today, STELLA powers millions of conversations and continues to grow through strategic partnerships with leading automotive vendors and OEMs. With new collaborations forming each month, STELLA is driving innovation and elevating the customer experience across the automotive ecosystem.
The People Behind STELLA













The Values That Drive STELLA
Integrity
We build trust through transparency, honesty, and a commitment to always doing the right thing.
Tenacity
We pursue excellence with determination, resilience, and an unwavering drive to deliver results.
Accountability
We take ownership, set measurable goals, and consistently deliver outcomes that exceed expectations.
Boldly Innovative
We embrace change and innovation to create smarter solutions, stronger partnerships, and measurable value for our customers.