The traditional marketing playbook for dealerships is evolving, and it’s also become saturated. While the automotive marketing services market is projected to reach $36.65 billion by 2025, according to Archive Market Research, this growth has created a highly fragmented and confusing landscape for dealers. With so many vendors to choose from, most fall back on outdated tactics: broad, untargeted campaigns that drain your budget by chasing impressions instead of intentions. This approach inevitably leads to low-quality leads and an uncertain ROI. It’s time to stop guessing who is ready to buy and start engaging customers you know are in the market.
At STELLA Automotive AI, we’ve engineered a fundamentally different approach through a strategic partnership. We provide a comprehensive dealership marketing solution designed to identify, engage and convert active buyers in your market with unparalleled precision.
Why standard “solutions” fail your dealership
Most marketing agencies and software platforms recycle the same outdated strategies. They focus on metrics that don’t translate to sales, such as:
- Blanketing ZIP codes with digital ads, hoping to catch someone at the right time.
- Low-intent leads: Generating form-fills from consumers who are “just browsing.”
- Zero true attribution: An inability to connect your marketing dollars directly to a specific vehicle sale.
This inefficiency forces you into a volume game, where you spend more to get less. We believe there is a smarter way to grow.
From mass marketing to precision targeting
Our solution moves beyond demographics and search history to focus on the single most important factor: buyer behavior. We pinpoint consumers whose recent online and offline activities signal they are actively shopping for a vehicle right now.
Introducing IntelliVoice
STELLA’s IntelliVoice technology is powered by Client Command and leverages the industry’s most powerful data source, the Active Buyer Network™.
Here’s what that means for you:
- Identify active buyers: The Active Buyer Network analyzes billions of data points daily to identify consumers who are demonstrating clear purchase intent. This is a reflection of real-time, in-market activity.
- Direct, quick, personal engagement: IntelliVoice allows us to connect with these high-intent buyers through a hyper-targeted, multi-channel approach, delivering a message that resonates because it’s timely and relevant. This is key, given that consumers are comfortable with AI agents if it means receiving a more seamless and efficient customer service experience, according to Salesforce.
- Drive high-quality traffic: Our entire focus is on increasing your showroom traffic with buyers who are primed to make a decision, leading to faster turn times and higher gross profits.
With IntelliVoice, you are no longer just another ad on a screen. You are the immediate, relevant answer for a customer who is ready to buy.
The only dealership marketing solution you need
STELLA Automotive AI provides a unified platform that replaces guesswork with certainty. Partnering with us means you can:
- Target and win active buyers away from your competition before they even set foot on another lot.
- Decrease wasted ad spend by focusing your resources exclusively on consumers who are proven to be in the market.
- See verifiable ROI through strategic conquest focus and operational efficiency that improves your profitability.
- Free dealership staff to focus on booked appointments and customer relationships, not cold outreach.
As Archive Market Research points out, AI-driven automotive marketing tools for personalization and predictive analytics are reshaping the landscape. It’s time to upgrade your strategy with a dealership marketing solution that delivers real, measurable results. Let us show you the active buyers in your market that your competitors are missing.
