Welcome to our FAQ page, your go-to resource for answers about STELLA’s AI. Whether you're exploring how AI can streamline your dealership's operations or looking for details on implementation and customization, we've got you covered. If you don’t see your question here, feel free to reach out to our team. We’re happy to help you discover what STELLA can do for your business.
Is STELLA just a chatbot?
No, STELLA is far more than a chatbot. While it can handle conversations, it’s a full AI-powered assistant built specifically for dealership operations. It understands workflows, books service appointments, and reduces call volume. STELLA can engage via web chat, voice, or SMS.
Does STELLA replace or augment my existing BDC?
STELLA automates call handling, appointment booking, confirmations, and reschedules—freeing your BDC and service staff to focus on high-value tasks.
Can I configure STELLA to fit my dealership's needs?
Yes. STELLA is customizable. You can fine-tune messaging, integrate with your DMS/scheduler, and define business rules so it reflects your brand voice and workflows.
Can STELLA support multiple languages?
Yes. STELLA understands and responds in both English and Spanish, helping you serve diverse customers without additional staffing.
Is STELLA powered by ChatGPT or another large language model?
STELLA uses purpose-built AI designed specifically for automotive workflows. Leveraging LLM technology for natural conversation, STELLA remains SOC‑2 compliant to safeguard customer and dealership data.
What platform was STELLA built on?
STELLA is built on proprietary technology tailored for automotive, with secure integrations into major dealership systems like CDK and Reynolds & Reynolds.
What integrations does STELLA offer?
Integrations include Affinitiv, Reynolds & Reynolds, Xtime, CDK Global, Dealer-FX, and myKaarma.
Does STELLA integrate with our CRM system?
Yes. STELLA works with CDP, DMS, CRM platforms, and service schedulers to support a unified customer experience.
Is STELLA compliant with data privacy regulations?
Yes. STELLA is SOC‑2 compliant, ensuring secure and responsible data handling.
What training is provided for our staff?
No specialized training is required. STELLA works in the background. A dedicated customer success team is available to help with optimization and reporting.
Can STELLA scale as our business grows?
Absolutely. STELLA handles unlimited simultaneous calls on one number, answers on the first ring, and scales effortlessly with your dealership.
Is STELLA hiring?
Visit our careers page to view open opportunities.
What does STELLA cost?
STELLA has a low setup fee and a monthly subscription. Most dealers see ROI quickly through increased appointments, reduced workload, and improved customer satisfaction. Contact us for a quote.
