Using STELLA Catalyst to Unlock Revenue Growth and Strong ROI
Mike Maroone Auto Group is a highly respected automotive retail organization led by industry veteran Mike Maroone. Known for their forward-thinking approach to dealership operations, the group continually looks for innovative ways to drive growth across service and sales while maintaining a high-quality customer experience.
Like many modern dealerships, Maroone Auto Group faced challenges driving growth in their fixed and variable operations while also keeping customers engaged over time. Traditional customer outreach efforts fell short when it came to driving net new revenue and improved customer retention results, compounded by macro industry headwinds.
The team needed a more effective and immediate way to activate their customer base. Their goal was simple: turn dormant relationships into booked service appointments, drive increased warranty and repair order dollars, and improve customer retention metrics.
To address this, the Maroone team turned to STELLA Catalyst, the industry-leading outbound revenue generation and customer retention AI engine.
Catalyst is a highly configurable, AI-powered, outbound engagement platform that uses professionally branded, warm, personable phone calls and SMS texts to contact target customers and drive service and sales appointments.
Working closely with the STELLA team, the Maroone Team designed a series of custom-curated, hyper-targeted outbound customer engagement across both voice and text messages focused on reactivating existing customers. The process was simple, easy to execute, and required minimal effort from the Maroone team.
As Mike Maroone put it, “We need a solution that drives bottom-line results while being simple and easy-to-use. It cannot introduce more complexity to our business or add workload for our associates.”
The results were immediate and measurable. Based on actual booking rates realized, STELLA Catalyst is forecasted to generate an average of $22,000 in monthly service revenue, delivering a 15x return on investment. *
With a strong booking rate and consistent appointment flow, the dealership created meaningful revenue from data they already owned. “Catalyst helped us turn overlooked customer records into real appointments and real dollars,” said Maroone. “The return on investment speaks for itself, and the execution was flawless.”
* Single dealer results over a 30 day period. Based on 1000 consenting contacts, and avg $250 repair order
