Automotive AI Insights from Stella Automotive AI and Microsoft at NADA 2025

At the recent NADA 2025 event, Rich Sands, CEO of Stella Automotive AI, and John Reed, Solutions Leader, Manufacturing and Mobility Industries at Microsoft, shared valuable insights into the future of the automotive industry and the transformative role of technology. Their conversation highlighted the exciting developments and strategic partnerships that are set to redefine customer experiences in the automotive sector.

The future of automotive

As the automotive industry braces for significant changes over the next few years, the integration of advanced technologies is becoming increasingly important. According to John Reed, the next five years will lay the foundation for the next 50, with a strong emphasis on reducing product development time, optimizing supply chains, and, most importantly, enhancing customer experiences.

Microsoft is at the forefront of this technological revolution, investing heavily in AI and cloud technologies. Its suite of tools, including Azure AI and M365 co-pilot, is designed to streamline operations and improve efficiency across the board. For automotive dealers, this means a more seamless integration of systems, ultimately leading to a better relationship between customers and dealerships.

Stella and Microsoft: A partnership for success

The partnership between Stella Automotive AI and Microsoft has focused on creating a frictionless customer experience by leveraging Microsoft's cutting-edge technology. The goal is to deliver world-class technology to dealers with minimal technical lift, ensuring customers receive the best possible service.

Rich Sands emphasized the importance of a seamless customer experience, stating that Stella's mission is to connect the consumer, brand, car, and dealer. By harnessing the power of Microsoft's technology, Stella aims to empower dealers to provide exceptional service, enhancing the overall customer journey.

Impact of AI

The conversation also touched on the global implications of these technological advancements. Businesses of all sizes must determine how to integrate AI into their strategies. The benefits are clear: time saved, happier customers, and a more efficient operation.

Stella's global expansion plans, including moves into Mexico, Canada, Europe, and Asia, highlight the universal need for improved customer experiences. 

The insights shared by Rich Sands and John Reed at NADA 2025 underscore the transformative potential of technology in the automotive industry. By embracing AI and cloud technologies, the industry is set to enter a new era of efficiency and customer satisfaction.

Stella AI's Rich Sands and Microsoft's John Reed discuss the future of the industry, automotive AI, and more at NADA 2025.