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April Events Bring STELLA’s Brand to Life

In one week, STELLA participated in four separate events – the 2023 Kain Digital Success Workshop, the Auto Intel Summit, the South East Comptrollers Association Conference, and seminars at Northwood University. By Saturday, the team was tired - but still excited about the opportunities ahead. To give you an idea of some of the highlights of the week, here are a few examples:



In its 18th year, the Kain Digital Success Workshop, founded by David Kain, continues to deliver excellent learning and networking opportunities for both dealers and partners alike. David and his team are focused on one thing: Retail Dealership Success. This workshop provides excellent training, practical take-home instructions, and exposure to best-in-class technology. Automotive dealership attendees include dealers, GMs, marketing executives, BDC Directors and front-line staff. Groups like Germain Motor Company, Modern Automotive Network, Hudson Automotive Group, Jeff Wyler Automotive Family and Sam Swope Auto Group bring several staff members each year. The networking time allows for attendees to process information and discuss the practicality of the learnings with peers and partners. There is a little fun too -- local Lexington activities provide downtime to engage with one another and vendor partners!



This year’s Auto Intel Summit hosted nearly 300 attendees in Raleigh, NC. At this event, Ben Okuka, STELLA’s Head of Product, hosted a workshop educating attendees about AI in the automotive industry. Additionally, STELLA was recognized as one of the Emerging 8 companies of automotive technology. The Automotive Intelligence Summit aims to provide a range of content focusing on the data, analytics, machine learning and technology shaping the future of the automotive, auto finance and FinTech sectors. The core content areas reflect many of the most innovative disciplines that are driving today’s economy.



The South East Comptrollers Association welcomed STELLA as a sponsor to their event for the first time this month. The objective of the Association is to promote goodwill among its dealerships along with knowledge of the Toyota Accounting System through networking opportunities and sharing best practices. For the STELLA team, it was a tremendous few days of learning.

Finally, it’s always great to return to Northwood University, home of the best automotive education available. STELLA’s CEO, Josselyn Boudett, was able to sit down with multiple classes and discuss conversational AI- what it is and the value it brings to automotive retailers. We look forward to hosting more educational seminars to help Northwood’s students effectively manage technology in the business world.

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